More and more people are starting to understand that just creating a brand as a freelancer isn’t enough anymore. Consumers expect a more fuller brand experience and are more curious as to who is the person behind the brand. Personal branding is gaining some serious popularity amongst freelancers and entrepreneurs! But what is personal branding exactly and how can you do this yourself?
For today’s podcast episode I had the pleasure to have a conversation on personal branding with a friend, Personal Brand expert, and freelance photographer Sophie Oelrich.
Sophie is in my opinion an excellent example of how personal branding is done and how it sets you up for success. She managed to create a very interesting strategy for her Instagram, from which we could all learn. She uses her Instagram to not only show off her portfolio but also to hook people on her entrepreneurial journey! You see it’s not just about her work anymore, but about who she is, what she stands for, and how she is able to help you. Allowing her audience to connect with her on more than just a business level, a more personal level. But that’s not all, she also offers personal branding shoots for entrepreneurs. So how do you capture someone’s personal brand through photography? She’ll tell you all about it!
Especially for us freelancers, we are a one-men-business, enriching your brand and integrating your personality and values into that brand will only be an advantage. Why is that? Well, let’s get listening and you’ll find the answers! This week’s episode is jam-packed with valuable and important information so make sure you don’t skip this one!
If you’re curious about Sophie’s work, then make sure you check out her website: sophieoelrich.com!
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