How to improve your online presence by using SEO?
If you've never heard of the term SEO before, you're in luck. In today's podcast episode I'm discussing all things SEO with acclaimed SEO expert Steve Wiideman.
Steve has worked on the SEO strategies for Disney, Honda, IHop, and many more!
No question was off-limit so I came up with a broad variety of SEO questions so that we could all learn from Steve and feel like we've gained some new knowledge after listening to the episode!
Some of the topics we are discussing:
- How the Internet has developed in Steve's 20+ year career and what today's benefits are.
- What does SEO mean?
- How does SEO work? Crawlers vs Indexing.
- How to get started with SEO as a small business.
- How will voice be incorporated into search?
There are some really interesting facts and research findings Steve shares on the podcast. So if you are a true tech geek, it's definitely worth your while!
Interested in getting to know Steve yourself and wanting to see what he's up to? Check out Steve's website and LinkedIn!
Let's get listening!
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Specializing in strategic planning for multi-location and franchise SEO campaigns, Steve Wiideman, of Wiideman Consulting Group,
considers himself a scientist and practitioner of local and eCommerce search engine optimization and paid search advertising.
Wiideman has played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda,
Technicolor, Skechers, Meineke Car Care Centers, Applebee's, IHOP, Dole, and others, with emphasis on strategy, planning and
In 2018, Wiideman won Industry MVP at a popular SEO conference (C3 Searchies) and helped Meineke earn the NatLo Top 30 in Local
Marketing by Placeable in 2014.
Wiideman and his team have worked with Fortune 500 companies and small start-ups alike for over 22 years. His personal experience
ranges from having managed or assisted with large sponsored ads budgets, to turning brick and mortar businesses into Internet profit
machines using SEO best practices learned while studying under the world’s best organic and paid search optimization specialists.
Wiideman conducts online video and in-person presentations at various conferences and tradeshows internationally on such topics
as the history of SEO, link-earning, multi-location ranking factors, pay-per-click advertising, responding to search engine updates
, and much more. He also is a frequent panelist at online marketing events and speaks at many California Meetup groups and
Wiideman designed and teaches the Website Optimization and Strategic Search Engine Marketing online course for California State
University Fullerton, the SEO Tools and Analytics course at University of California San Diego, and was recently commissioned to write a
textbook for a popular online learning service for colleges.
Wiideman's information products of the 2000s have been adopted by thousands of small- and mid-sized businesses as a model for
building websites on a platform optimized for higher placement in the search results and social media destinations.
As a consultant, Wiideman has developed creative strategies that garner organic links and citations to web properties, in addition to
strategizing website migrations, upgrades, and social media integration. Wiideman has been mentioned and featured in a number of
popular publications including CNN Money, Entrepreneur Magazine, Marketing Sherpa, National Journal, Response Magazine, Vice
Magazine, Visibility Magazine, CNBC, Vice / Motherboard, Fortune Magazine, Local Search Association, American Express
Wiideman is currently working on a project to provide his knowledge in the SEO industry in the form of a 6-week online
Steve’s current projects include a transparency service for small businesses, along with experiments his team is running to better
understand the impacts of voice search, featured snippets, and structured data.