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Jan. 26, 2021

#1 | SMART Goal Setting with Lauren from Nelly Marketing | The Freelancer Talk

#1 | SMART Goal Setting with Lauren from Nelly Marketing | The Freelancer Talk

It’s been a minute but The Freelancer Talk podcast is back! We’re kicking Season 2 off with an incredible valuable episode on goal setting together with Lauren from Nellie Marketing.

After contemplating what the first episode should be about, I figured that we could all get some goal setting advice. We’re still in the first month of 2021 and even if you’ve already set all your goals, there’s still some time to make some readjustments and little tweaks. 

Last year, Lauren started her own marketing agency named Nellie Marketing. She is a marketing consultant with over 8 years of professional experience. So, I thought, she needs to be on The Freelancer Talk! I invited her to join me on the podcast for not just 1 but for 2 episodes! We’re starting off with our talk on goal setting. 

There’s no doubt in the importance of having a goal for yourself or for your freelance business. But how do you set goals? Especially when you are just starting a new business, setting SMART goals is big must! SMART stands for Specific, Measurable, Achievable, Realistic and Time.

But as a freelancer just having SMART goals isn’t really going to be enough. Lauren developed her own theory on goal setting and added another 4 extra letters to the SMART-theory. I call it Lauren’s SMART+ theory! But what are those extra 4 letters and what do they stand for? 

Listen to the first episode of season 2 and dive into goal setting for freelancers with Lauren and I!

I promise you, you’ll want to listen to this because Lauren’s SMART+ theory is incredibly helpful for us freelancers!

Let’s get listening!

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[00:00:00] Wouter: [00:00:00] Hello, all you freelancers? Welcome back to a brand new season of The Freelancer Talk podcast. I am your host Wouter Vertogen, and I am super excited to have you guys on for, I mean, to have you guys listening to another season! 

[00:00:14] I am excited to start. I have made some changes. I have incredible new guests coming up. And of course, before we are starting  today's episode, I would like to ask you guys to write a review and leave a rating. That would really help the podcast receive like a better ranking in the world of podcasts. I keep saying this, but it's actually the truth. So, you know, I got to ask for it 

[00:00:37] And the great news is that the podcast is now also available on YouTube. So you can subscribe to my channel. You can follow it and yeah. It's like you know, I, I put it with like a picture, but then you can just still listen to the audio. If you like YouTube better, that's just whatever you want.

[00:00:52] Anyway I was thinking, what should I be talking about in this first episode? And I think it's like, you know, it's a new year. [00:01:00] It's the beginning of a new year. And we're still in the early stage. So I think a lot of people are still busy with setting goals, even though some might have already set goals.

[00:01:08] Sometimes you review them still in the first month and you were like, okay, I gotta like change it up, whatever. And to do that today, I have invited Lauren from Nellie marketing to talk with me about goal setting. Thank you so much, Lauren, for being on the podcast and for doing this, I'm excited to have you on.

[00:01:27] It's my pleasure. 

[00:01:28] Lauren: [00:01:28] Thank you so much for having me!

[00:01:30] Wouter: [00:01:30] And You are in Israel and I am in the Netherlands and this is like just really cool. And you're like in quarantine at the moment, right? 

[00:01:39] Lauren: [00:01:39] I am in isolation right now. Having just returned from a board. So it's pre-cautionary isolation, but everything's fine.

[00:01:46] Wouter: [00:01:46] Oh my God. So it's the perfect time to record a podcast. And actually today's podcast is the first of, it's like a two-part podcast. So next week we're talking about another topic, but also again together. [00:02:00] And well, so I think we're diving a little bit like straight, right? Like straight into the goal setting.

[00:02:08] Where do you start with setting goals? If I ask this to you, like I want to make goals. Where do I start? 

[00:02:16]Lauren: [00:02:16] Oh, that's a tough question. Look. So many people have so many different approaches to how they, how they set goals. Especially as a freelancer. For me, it was really important that I had my.

[00:02:28] I'd say medium to long-term goal insight, which was established and grow a business. But actually it's really important that when you're growing a business from scratch, that you have to focus on the incremental goals as well. So the small steps as to how you're going to get there. I was thinking of it as a sports person.

[00:02:44] If they want to eventually run a marathon, they have to do the training in order to then eventually run a marathon. If they want to win gold at the Olympics, they have to train and go through the various rounds until they get to the final heat. So it's really important that although you [00:03:00] may have your long-term goals in mind, actually, those short-term and incremental goals are so, so important.

[00:03:05] And so thinking about where it is that you want to be and what you might have achieved in the first. Three months of launching your business. But remember, you've got to have got through all the pre-launch work first as well. So it's kind of working out okay. In a year's time or in three years time, where do I want my business to have taken me, but right now, how can I get the first three months?

[00:03:25] Because it's very common with small businesses that it doesn't always take off and start off very successfully. So it's really important that you focus on those first couple of months in a to then enable you to. Start heading towards the medium to long-term goals. So that's where I would always start. 

[00:03:42] Wouter: [00:03:42] I think that's a very valid way of starting.

[00:03:44] And I just wanted to like immediately, like give you your, your own business as an example, because I think that's always the best to like actually use examples. Now you are a marketeer marketeer. I don't know. I was confused a little bit 'marketeer' and you [00:04:00] started your own business. Nelly marketing recently, but you did do a lot of work prior to that.

[00:04:06] So when you said to yourself, I want to, you know, like I want to create an online business this year. That was maybe your goal, like for last year, probably. What were those like short-term goals then, for example, because that is a long-term goal. What was your short-term goal? For example

[00:04:24] Lauren: [00:04:24] Okay.

[00:04:25] So the first thing was to actually launch the business. That was the very first thing, because that takes time. That takes effort. That takes resource. It can take, it might take some form of investment. So actually it was to even just get the business going. And the pre-launch work is so, so important, particularly for a freelancer who is very often on their own.

[00:04:46]So finding and finding the time to do it, I utilize the opportunity of being in lockdown to, to actually take, take the time. I have more time on my hands and they probably ever will. So why not? Let's try to launching the business now. So that's where [00:05:00] it all started. So my first thing was actually launch the business.

[00:05:03] And with that comes, when is the right time to launch it? Is your business time sensitive? When would it. Are you in a peak time for it, I'm looking at competitors and seeing, is there something that I should, I should be doing and analyzing the competition and making sure that you then launched the right time?

[00:05:18] So it's all about firstly, it was launching yeah. At the right time. The second thing was then actually, okay. Now I have to get some clients in my portfolio. How, how do I do that? And where do I start? So. That all started with just getting my name out there. And a lot of that as a marketeer, it's slightly easier because I know how to Mark it.

[00:05:41] Of course, but it's always much more difficult to market yourself than it is to market someone else. So it was then, okay, let's get my name out there. So I started with creating an online presence for myself and just started that period, you through social media and just started to message people that I knew, my connections, both business connections [00:06:00] and networks through over.

[00:06:02] My eight years of professional working experience, right through to personal connections as well. And just letting people know that Natalie marketing is now out there and what are the services that I offer. And for me, it was really important. I had a very clear idea in my mind, who my audience was because it's very easy to just go out and start doing everything. But really it's about being quite targeted in your approach and making sure that you're attracting the right audiences, which was definitely one of my goals to make sure that I was attracting the right type of clients. And not just any client. 

[00:06:38] And then the next thing was just to build the portfolio out from that. And if I could, it'd be nice to make some money off the back of it. 

[00:06:48] Wouter: [00:06:48] Yeah. I mean, I think that's also why you have to create a business, you know, like you got to earn. Yeah. 

[00:06:53] Lauren: [00:06:53] But it's really important that people put people now, you know, I approached people and said, could I maybe just do this for you?

[00:06:59] You know, [00:07:00] it was a bit of, a bit of a favorite trying to build my portfolio and I think that's okay. There's, there's obviously a line that you don't cross you don't just. Except any kind of free work for people, but I think it's really important that with so much competition, if you can do something on a smaller scale for someone and add them to your portfolio, that's definitely a good tactic.

[00:07:18] Wouter: [00:07:18] I think. And I think what you also just said, like in the beginning, like that you just don't, don't go, you know, like you set your long-term goals, you set your five-year goals to 10 year goals to one-year goal, but it's also good to like set your three months go. And for example, what I did, I, I mean, I haven't launched a business.

[00:07:34] I'm still like working my way up to that, well I just gave away something, but that's okay. But anyway, like I was like, I'm going to start with this podcast and I'm just going to do this podcast and start growing it. But I didn't really say like how big I wanted it to grow anything. What my goal was to just create a podcast every Tuesday, that there was a podcast online, which is already like a hard thing, you know? [00:08:00]

[00:08:00]But it's, it's good to just also set. These specific yeah. Such as short term goals, but then also the type of goals. What type of goals do you set? And that's what I want to do. Ask you, like, what are the correct characteristics from a goal? Because there's a lot of people who were like, I want 2000 Instagram followers, but then, you know, like what do you really reach with that goal?

[00:08:23]Will they become customers because maybe not all of us 2000, you know, like what should the goal be? 

[00:08:30] Lauren: [00:08:30] Okay. So there's obviously the marketing theory of SMART goals which are after the few things we've both just mentioned it. Actually, you can see how easily it can be applied. So the first one is that your goals have to be specific and that's actually a really tough one.

[00:08:46] I always actually ended up. During that last which even though it's the first letter of the acronym, it's sometimes it's really hard to make your goal very specific. Cause there's so much that you want to do, but that's okay because you can list as many [00:09:00] as you need to, but this thing very, very specific about what it is that you want to achieve, then that leads into the M, which is measurable.

[00:09:07] So having some kind of measurement, is that your 2000 Instagram followers, like you just mentioned is that, that you want. A 5% engagement rate all be it that's quite high. When you first kick off a channel or is it that you want to make X amount of money by a certain date and those that KPI of when you want to make it happen is also part of the M for measurable.

[00:09:32] Then you've got a, which is achievable. Is the goal you're setting actually achievable. Are you likely to achieve it now? Of course, we can all be ambitious and sometimes I think the A can also stand for ambitious. And I think that's fine to be ambitious, but you've got to also make sure that it is.

[00:09:49] It is relatively achievable to some extent, which are, are being realistic. Are, are your goals realistic? Is it likely that you're going to achieve [00:10:00] something now? Of course, push the boundaries a little bit and test yourself. Why not? But is this, is it realistic that in the first three months you could grow your Instagram by 2000.

[00:10:08] Yeah. 

[00:10:11] Wouter: [00:10:11] Yeah. I think I'll also like with the, a, like the achievable also like, like, is it acceptable? Like, is the goal actually, can you accept this goal? You know, like, can you accept the challenge and then exactly what you said, like is the challenge realistic, you know, it's and then we have the last number.

[00:10:28] The last letter is T. 

[00:10:31] Lauren: [00:10:31] Which is time, time, time sensitive. A few people change it slightly. I've always just said a time, but it's leading in again to the linking. Sorry again, to the measurement. What. In which period of time do you want to be achieving this goal? Is it your three month goal? Is it your Q1 that is three months or is it your half year?

[00:10:54] Is it your full year? You know, in, in what time period do you want to achieve it? And for me, especially pre [00:11:00] launch, I had weekly goals. I had things I needed to achieve every week if I wanted to launch by the date that I'd set that date for. So yeah. They're there. They're the five. I actually have an additional four letters that I I throw in, which is really important, especially as a freelancer and as a small business.

[00:11:17] So the first one is C, which is clear, and I think it's just really important, important that your goals are not. I'm sorry that they're simplified that they're clear if you're potentially working with one or two other people that everyone is clear about what you're achieving. They're not ambiguous in any way.

[00:11:36] Wouter: [00:11:36] And it's about that sense of clarity, I guess, you know, also for ourself.

[00:11:42]Lauren: [00:11:42] Absolutely! Then you've got the a, so I call it capped. CAPD you've got the a, which is appealing. Is this actually interesting? You know, to the other people in your business, are we likely to find, find this interesting is it is what we're trying to achieve appealing to our [00:12:00] audience. So that's really important to consider.

[00:12:02] Then you've got P which is personal. Now I think this is so, so important. It's all around your personal fulfillment. Is this going to give me a personal sense of achievement now? I know that sounds a bit silly, because anything you put into your business, it should be giving you personal fulfillment.

[00:12:18] It's yours, it's your baby. You own it. But actually I think it's really important that you, you get something out of this as well, personally. And then the final one is D which is directional. If you don't know where you're going, how on earth is anyone else going to know? So I think sometimes it's okay to just take a step back and say, well, this is all a bit too much in which direction are we headed?

[00:12:40] Okay. What if it's going to take five months to get there? What can we do each month in the run-up to that to make sure we keep looking forward and keep pushing forward and even achieving one little thing every day to get there is better than taking two steps backwards. 

[00:12:52] Wouter: [00:12:52] Yeah, I think these four that you have added the CAPD.

[00:12:58] I think they're so valid for, [00:13:00] you know, like what you said, especially for freelancers, because also we do everything ourselves. So it's not that we are a part of like a massive, massive company that they give direction and that. You know, like you just developed a goals within, but it actually, we are in charge over everything and this thing what you said, like make it personal personal, that it's so important because as a freelancer, you own your own business.

[00:13:21] You are your own business. It's personal, no matter what. So when you set your goals, make sure exactly that you relate to those goals on a personal level as well. If you just want to have 200, if you want to gain, I don't know, 2000 Instagram followers and for you, it's actually. It doesn't really matter then that should maybe not be your goal for the year.

[00:13:42] And I keep saying this 2000 Instagram followers, because freelancing is very much when we talk online, they have these, these goals for getting more audience and followers, but there is goals and all kinds of levels, of course. But yeah, these, how many letters are there? There's like, Hey, [00:14:00] there's a nine letters, but for sure when you.

[00:14:04] I mean a hundred percent sure. When you follow all these letters, you come up with a goal that you're like, okay, this I can work with for sure. 

[00:14:12] Lauren: [00:14:12] Absolutely. And I think it's really important with this theory that when you, when you follow this, it. It's not linear. If you want to write the goal and do the, do the A, the R the T, and then come back to the M and then yes, I think that's absolutely fine.

[00:14:29] And that's really important that it's not a linear theory. These are all the elements. And as long as you can look back and say, yeah, my goals is tick all these boxes. It doesn't matter in which order you use the letters. 

[00:14:39] Wouter: [00:14:39] Yeah. And I think also. Goals change over time. And what'd you say it's not linear also in the way of like when a business grows, like sometimes you find new places, sometimes you leave places, parts areas.

[00:14:55] So your goals also change over time. Right? So I think what I always [00:15:00] want to say and try to say, and also do myself has always kind of, and it's also this thing of like the measurable part along the way, also kind of like evaluate your goals and see look at the measures. Like, is it achievable, still, or are you going into a different direction?

[00:15:16] Do you like me to tune your goal a little bit? It's good to keep evaluating all the time. 

[00:15:22] Lauren: [00:15:22] Yeah, absolutely. It's so, so important to make sure that they're measurable and they might change. So if you need to adapt one and think, okay, well it's been three months and I haven't quite achieved that one go. I thought, what can I do to make it to make sure that I achieve it in the next month or three?

[00:15:36] Yeah. What did you have to do to still do that? So let me ask you, what are your 2021 goals for Nelly marketing?

[00:15:43] My training to anyone. So. I'm really fortunate that it's started very successfully and I've got some really great clients on board. Of course I'd love to build out that portfolio a lot more. I'd love to obviously retain the loyal clients that I already do have as well, which is a whole other [00:16:00] marketing strategy to make sure that you keep you, you know, you're retaining your customers and your clients.

[00:16:05]And the other one for me is that I want to keep ensuring that I'm establishing and growing my online presence. So I want to make sure that I'm maximizing my exposure online. And that just, you know, it gives you another pathway for people to come and reach you. And it would obviously be nice to make a little bit more money to show that all the investment that I'm making in the business is reciprocated.

[00:16:29] Wouter: [00:16:29] It's great that you're off that you're talking about, you know, like establishing a better online presence because next week we will dive into this and we'll, we'll just like go fully into establishing an online presence because there's a lot of people who have trouble with this. So next week's episode guys is together with Lauren.

[00:16:47] On establishing an online presence. So we'll dive into that later. And that's actually also one of my goals this year to try and establish a better online presence. I said, I, I started his [00:17:00] podcast and I got like an Instagram account and I kind of like, didn't really do anything with it. And it was like, okay, you're gonna have to do something with it.

[00:17:08] So now things are growing. I don't know. I'm, I'm excited about things happening. But I think your goals sound very interesting, but also that I just want to tell to you guys who are listening, like when you, when you look at, take a look at your goals from, from, from you, Lauren, and from in marketing.

[00:17:25] She's not setting like crazy unachievable goals. She's like, you know, make some money on to side. It's also not that concrete yet, but she's also in the beginning of launching her business, which is, I don't know if you, if you start a business and you were like, I want to do a 200 K in the first year.

[00:17:41] It's like, okay. Let's might not have been, you know, this is okay. I love it. That you're humble towards your own goals. I also, I, I think, I think I posted that in In my newsletter in 2020, the last newsletter that I send out, if you guys are not part of my newsletter, make sure you subscribe to it down below [00:18:00] in the show notes, you'll find the link, but I wrote be kind and be humble to yourself when setting goals for 2021, because.

[00:18:09] And you do this by following these nine letters, basically you it's about the achievable because you know, the worst thing is that you set this crazy goal for yourself. And at the end of the year, you miserably fail and you don't get energy out of that. You feel like, okay, I just sucked. You know, like that's also not what you want to do.

[00:18:29] So what you, what your goals are so humble. And I think that's. Incredible to have to do, to be like that to yourself. It's like, you're, you're like very honored, like honest with yourself as well. I think. 

[00:18:41] Lauren: [00:18:41] Thank you. And of course, the goals I gave, which is very, very top line, you know, if I was to go in and actually give you the whole smart and captive theory and I'm really break it down for you, of course, there's a lot more, a lot more detail behind them, but again, you know, 2020 was a crazy year.

[00:18:57] I only learned the business a few months ago [00:19:00] and 2021, we don't know what's going to happen in 2021 and how things are going to change. But the beauty now is that the world has learned to work virtually and. That means that it's okay to have virtual meetings. Of course we want the human interaction, but that's okay to have virtual meetings and, and expectations have changed.

[00:19:18] I think as long as we take the world, as it is now and try and use that to our advantage and use it to adapt accordingly. And it might take a bit longer. My goals are definitely taken onto longer to achieve because of that. But it means that, you know, in the next three months, I know what it is that I want to achieve then the six and then the full year.

[00:19:36] So. That's exciting!

[00:19:38] Wouter: [00:19:38] Incredible. I have to redo my goals a little bit, I guess. I don't know. I wrote, I wrote some stuff down, but I never, because I was so busy with other stuff. So actually after this episode, I am going to go and really specifically write down my goals. I think I did, but I don't really know where I did it anymore.

[00:19:54] Sometimes I have so many files open in my computer and I lose everything. 

[00:19:58] Lauren: [00:19:58] And, you know, I think [00:20:00] just one more thing to mention that I think it's really important that you take those goals and it's okay to share them. With someone that either does understand your business, but also someone that might not completely understand your business and say, does that seem realistic to you?

[00:20:14]Because it's, it's very hard that we're sometimes so overly consumed when it's our business, we live and breathe it every day. We're fully responsible for it. It's our baby. And sometimes we become a bit blinded by it. So to ask someone that's not directly related to a business seat, What'd you think about these, I'm not talking necessarily about ones that are about how much money you're going to make, because they don't see your balance sheet, but to just to see, to ask them, what do you think about this is okay to get a secondary opinion or from someone else that might be setting their own goals.

[00:20:44] And I think that's the way that you can really learn. 

[00:20:47] Wouter: [00:20:47] Yeah. I have one thing that I wanted to say to all the listeners is most of them are all freelancers. And I think one of the goals that you should be setting is to, I mean, I have kind of two, there is one, it was, which is [00:21:00] networking. And I think that is something that most freelancers forget.

[00:21:03] Well, actually networking is key to being a freelancer almost you've got to network and that, that works. That will give you, you know, like jobs and possibilities and opportunities in the end. So I think a lot of people focus a lot on these numbers on, on income or sales or own just exposure or a following gain, like gain of audience, stuff like that.

[00:21:26] But I also think as a freelancer, it's very important to invest in networking and have that as one of your goal. And you see also a lot is changing online. People are not just like. Selling things or whatever, you see companies creating communities a lot. So I think one of these things, when you also have an online presence is to not see your people as just followers, but as more like fans and people to have conversations with, to create a community.

[00:21:52] So these two things, networking and community building should be part of your goals, which are maybe something that [00:22:00] Are, you cannot really necessarily measure that, I think. But it's still an important goal as a freelancer to have, like in your, down your list somewhere, what do you think about these things that I just said?

[00:22:12] No...

[00:22:12] Lauren: [00:22:12] I completely agree. And the networking is to obviously build your network and connections, but also to learn from them. I think if you were trying to find a way to measure them, you could set yourself a goal to network with. Five new people, public. That's a really simple way that you could measure it.

[00:22:29] I've I've gone out on different Facebook groups in this country where I'm in different networking, Facebook groups for entrepreneurs, and we've, I've had some virtual coffees with people. And it's been really nice just to understand what they do. And sometimes there's no way that we can actually help each other from a work perspective.

[00:22:47] Pets are understand as an entrepreneur, as a freelancer, what is that I can do or how I can do something small. And that burning question that I haven't been able to find on mine. And what was your experience and just learning from people's experience, I [00:23:00] think was so incredibly important. So yeah, I completely 

[00:23:03] Wouter: [00:23:03] agree.

[00:23:04] It's kind of like what I'm doing is I'm having like these networking sessions and just like gaining knowledge through recording podcasts for me, like starting this podcast was like, just for me to ask people to come and join you to join it's it's like it's so great. And it's just nice to also hear from someone else how they're doing and what their advisors are.

[00:23:24] And yeah, I mean, I do it a little bit in a podcast setting, but what you do, like have online coffees, that sounds so great. And so cool. I dunno, I want this Corona thing to finish, but I think we all have that. So we just got to do it online, you know, and if 2025 is one thing, the world can go on virtual period.

[00:23:48] Yeah. So I think that was just mainly when we talk about goals, especially, you know, in marketing the way it's like the smart goals and you added four [00:24:00] four letters next to that. And I think really when you, when you want to set goals, these are goals. Like these are the steps that you got to take, but what you said, they don't need to be linear.

[00:24:10]But I do think that this will give you a structure. When you think about goal setting, do you have any other like. Goal setting advice that you could think of? Like what, what helped you in while setting your goals? For example, 

[00:24:25] Lauren: [00:24:25] I think the first one is I touched on already, but don't be afraid to be a little bit ambitious.

[00:24:31] I'm very much someone that's not afraid to say that the whole test and then theory, so, okay. I'll try something. And if it doesn't work, at least I can say I've tried it. And I think that's also really important, particularly the way the world is right now, where we're unsure where it is. Scrubbing and how long we're going to be in these kinds of situations.

[00:24:49] And I think just utilizing resources and free resources that are available online for things, and just learn as much as you can, because the more you learn, the more you can invest in, in your [00:25:00] business in a nonfinancial way, because as a freelancer, it's. It's quite intimidating and quite pressurizing to think who I need to be spending all this money and investing so much money to get this business started when actually there's a lot of free resources online that you can be using that can really then either help you identify new goals that you need to achieve or help you to achieve your goals that you already have.

[00:25:22] So I think just spend the time to search for them. I always block out at least an hour in my day to catch up on life admin, but also spend at least 10 minutes of that time. Researching and looking online about what the latest trends are reading up on things and looking at what else is out there and what courses I can jump on, what webinars I can join.

[00:25:42]And I think just investing that time in yourself should be your own personal goal. If nothing else, 

[00:25:47] Wouter: [00:25:47] I agree. 100%. So Dan, I started this podcast in the beginning a little bit more like for freelance artists, but now it's been like growing to all kinds of freelancers, basically, which I love, because that's also what I [00:26:00] want with this podcast.

[00:26:01] But, you know, like I just wanted to really quickly address the, the artists freelancing, because I know it's super hot right now. And there is not a lot of jobs out there. So you might think like, Oh my God, what, how can I set goals? Like, how can I. Do well, how can I get work? And I think just for all those people who are struggling in this time and in the lockdown and they're, they're out of work, I think set yourself some, not necessarily like goals for, okay, I need to earn this much or whatever, but take review your website, review your social media things, take time to really review all of these things.

[00:26:36] And then you're like set a goal that you review things, for example, and that you like change the way you think. You do things. And I think also what I, for example did is that I looked at my long-term life goal and I was, and I'm not going to be a debt because I'm a dancer. I'm not going to be a dancer until I'm like 55.

[00:26:53] You know what it was, that's my plan. So I, I looked further in life and that point I saw, okay. There's things that I want to [00:27:00] do. So I added them in right now because it's exactly what you said. We have quite some time at the moment. So that was just for a lot of artists out there. Just, I think it's also a good time to evaluate.

[00:27:11] And then from that point to start setting goals, I think it's always, when you set goals, you start with where are you now? Right? Like otherwise you cannot set goals, I guess. Absolutely. 

[00:27:24] Lauren: [00:27:24] Where are you now? And I think it's just really important to stay optimistic. It's very easy to very quickly fall into the trap of I'm never going to achieve this goal.

[00:27:33] Okay, well maybe, maybe it didn't hit the arm. Maybe it wasn't quite as realistic as you thought it would have been. So how can we tweak it a bit and make sure that you can achieve it in some way going forward, but I think just stay optimistic and just keep, just keep pushing forward. That's why I threw the D in there for the direction.

[00:27:48] I was just keep looking forward. And even if you just do one thing a day, that you can tick off your to-do list or to push your business forward a tiny bit more than you've achieved something today. 

[00:27:57] Wouter: [00:27:57] I think that's a wonderful thing too, to kind of [00:28:00] like close this episode off with, with what you just said.

[00:28:02] I'm not even going to repeat it, but I just, but yeah, just, just to let you guys know Lauren will be back next week. We're going to talk about creating, establishing an online presence, which, you know what we said, 20, 20 taught anything is that we, the world keeps going. Online, like it's a virtual world.

[00:28:20] So establishing an online presence as a freelancer and as an entrepreneur is like so important. There's a lot of questions there. There's a lot of areas that we're going to touch. So it makes sure you guys if you listen, if you're listening now for the first time to the podcast, make sure you also like follow the podcast on whatever platform that you're using, because then you will be notified when next week the new episode will drop together with daily marketing.

[00:28:44] Let's get a bit Lauren. I was going to call you sometimes nearly I'm like you're not Nelly. Yes. 

[00:28:50] Lauren: [00:28:50] Okay. People do Nellie or Lauren's fine. 

[00:28:53] Wouter: [00:28:53] It's great. But thank you so much for being here with me today and talking about goal setting, I think really does give, gave a [00:29:00] lot of like good insights for a lot of people.

[00:29:03] And, yeah. So what I said before state. Be humbled to yourself when you set your goals. I think that is like one thing that I want to repeat. And for now depending on where you are listening, make sure you read the podcast, write a review, you can follow the freelancer, talk on Instagram on Facebook.

[00:29:21] You can also join our Facebook group, where we all connect with all kinds of freelancers and you can talk to each other. Which is what I really would love to do is to create this. Community or freelancers from all over the world that can like help each other and ask each other things. So make sure you also become a member of this community.

[00:29:41] And of course, if you are listening to the podcast on YouTube, make sure you subscribe to the channel and give the video a like, and I think that was it from my side. I hope you guys are all good these days and we will talk to you next week. Thank you so [00:30:00] much. All right, judge. Our guys. 


Lauren from Nelly Marketing


Lauren is a marketing consultant with 8 years of professional experience. In 2020 she launched her own marketing agency called Nelly Marketing.